Easter is one of those holidays that revolve around candy. From Easter bunnies made out of chocolate to the iconic marshmallow Peeps, the spring event conjures up visions of baskets filled with sweet treats. Handing out promotional Easter candy is a great way of leveraging this event to promote a brand, service or product. Custom chocolate bars and packs of jelly beans can deliver a greeting tailored for the event, or simply provide a sweet gift to a customer.
For businesses and organizations, Easter candy can also be a great way to get to know customers. Holding an Easter candy giveaway or Easter egg hunt in the weeks leading up to the holiday can be a draw for customers and potential customers alike. A non-denominational celebration of fun, the common denominator of kids enjoying free candy and activities can be a public relations win for the sponsor groups. Parents will not only appreciate the free fun, they may even enjoy the Easter candy themselves.